The Lab is where we develop technologies and applications to enhance creative productivity. 

We ask ourselves what tools would be most useful to us in our day to day work? Then we build them. 

Because our teams are making things constantly, we can test and refine these tools as we go.

Our philosophy is simple: if we like a product then we believe others will as well.

The Lab is also hard at work on a fun gaming/social app set to launch in 2026.